Angry Sexy Surfing

Well I've definitely just had the most intense writing venture of my life. It started with being contacted by The Guardian with a commissioned request for an article on woman's surfing. I was super excited by the offer but scared. I thought, am I well versed enough on the subject to write a legit article? After the doubt subsided I realised heck yes I am. Female surfer for 8 years and working in the industry for over three, my opinion is an educated and worthy one. So I wrote it.

The issue was the notorious Roxy advertisement for the surf contest in Biarritz, and it's really created quite a stir. It seems to have split the people, the haters and the supporters. And there are a LOT of haters of my viewpoint. Sex sells. We all know that, it's just a fact of corporate marketing life. That's not in question, but I guess a lot of people missed the point. It's hard writing something that's copping some flack, but as my friend just told me "if you're not getting haters, you're doing something wrong!". Roxy - props to you. Your marketing blunder, whether pre meditated or not, has just given women's surfing the most attention of it's life. That's got to be a good thing right, even if for all the wrong reasons?

Have a read of the article here and tell me your thoughts.
http://www.guardian.co.uk/commentisfree/2013/jul/08/roxy-sexist-surfing-ad

I wrote to my dad about struggling with the negative feedback. The words he gave me really helped. It's not about selling sex folks, it's about this -

"Surfing is male dominated, both the surf industry and the culture. Surfing could really benefit with more participation from women. The surfing industry could benefit financially by greater participation from women - they are the industry's biggest growth market.  The industry and the surfing competitions are becoming more male dominated and sexist / testosterone oriented. That advert is a perfect example. My guess is that it was commissioned, produced and approved by men. Someone prove me wrong please. 

Put it this way. Right or wrong, sex is used all the time to sell things and pretty women are used all the time to sell things. But, the commodity they are selling always features large in the advert. Ford uses sex to sell automobiles. But Ford would never ever make an advert of a sexy woman in a bikini without also showing the car. The car would be the focus of the ad, not the sexy model in the bikini. In professional marketing, sex is used subliminally. Roxy blew it, they used it overtly. 

The surfing culture also really needs more participation from women. Surfing is becoming more and more aggressive in the line up. Both the guys and the girls will agree on that one. Women don't get much respect outside of the line up either. My daughter gets disrespected and even aggressively run over by agro males in the line up. That needs to change. More women in the line up would help to facilitate that change. As a parent of young children, I would not go out of the way to support my kid getting too interested in the sport/culture - too many low IQ sexist dickheads. 

The feedback you're seeing right now to this ad is dominated by males - that also is not good. Why aren't the women being heard? Perhaps because the surfing industry (including the media industry) is dominated by males. Are there any women in senior positions in any aspect of the surfing industry? And women's surfing doesn't need more support/attention from yobbo males, that will just turn the girls off the sport in droves."

Thanks pops, from a non surfer's opinion, you've somehow managed to nail it square on the head. 

In Print

Ok, it has been a LONG time since I've posted. I'll be completely honest with you, there really is nothing exciting to write about. My past month has consisted of classes, assignments and more assignments. I've surfed only a few times and my arms are turning into skinny little non surf worthy noodles. It's becoming a bit of a bummer.

But today I do have something to share. It's the latest issue of Women's Surf Style Magazine. Writing and shooting for print media is a process. I spend so long babying my articles, then finally sending them off. Then I wait. And then finally one day when I've forgotten all about it, there it comes in the mail. A beautiful new shiny copy of the latest magazine with my work in print. It's a great feeling seeing it for the first time. I have two works in this issue that I'm so happy to share; first off is the story of the Cubanitas, the last women surfers in Cuba, and second is an article about my time spent running a hotel in Northern Peru.

You can read them at www.womenssurfstyle.com or pick yourself up a hard copy.

Look that's me! 

Settling Down?

Crossing the river back to camp. Evening surf session living on an empty Central American island. 

I write about a lot of things. Sometimes it's travels, lately it's been work projects. But today I'm going to talk about this really tough thing called coming home. I get asked a lot what the hardest part about years of solo travel is. Most people think it would be living out of a bag, loneliness or financial stress... but the truth is it's none of the above. Instead it's this tricky little thing called adjusting to structured life again.

Coming home it's lovely seeing all my friends and family, it's the best part, but I've become accustomed to a very different every day life. There's a lot of adventure. A lot of solitude. It's new places, people, waves, freedom, and of course at times hard work. That one follows you everywhere. Luckily Perth is an unreal, beautiful place to live which makes things easier. Still, it's a strange thing going to classes all week, coming home, doing the dishes, cooking dinner, paying my bills, going to work.... I feel like a little ant sometimes driving around the city. While it is great to be using my brain and learning new things,  I can't help but count down the days until I'm packing my bags again, with that incredible feeling of not really knowing what's going to happen.

Here's a few pictures from the past year that remind me of what keeps me going. I get asked a lot when I plan to pick a place to settle. The answer is I already am. I'm settled everywhere I go :)

Surf bound in the desert, Northern Peru

Portable beachfront office, can't forget the ukulele!

Life in a suitcase. And a board bag. Oh and don't forget the guitar and the camera gear.

Working hard again in the portable office

Pure. Joy.

Royce Gracie = The Man

It's not my normal assignment. If you haven't already noticed I'm usually pretty surf oriented. However last weekend I took a break from the ocean to document UFC champ and Jiu-Jitsu master Royce Gracie.

Shooting Royce's seminar I was expecting all kinds of intense UFC gnarly fighting moves, but I was pleasantly surprised. A lot of his teachings are based around self defence - the art of brining your opponent down without ever needing to throw a punch. As a solo woman traveler I have decided this is DEFINITELY something I should be learning, how to get away fast in an emergency situation. Fingers crossed I'll never have to use it, but this stuff is awesome. Royce was a top bloke too with a great sense of humour. I'll be looking him up next time I hit California for some proper self defence tutorials! 

UFC champion? No worries. I got this. 

Teeny Greenies

Babies babies babies! Here's a days work from shooting local outdoor mums group Teeny Greenies. I felt a little bit weird being the only one without a bub, but my camera counts as my offspring right?

Pictures for Presents

I've figured out something really nice. Lately there's been a few friends birthdays and I suck at buying presents, but I thought of a great solution. Why not put my camera gear to good use? I've found making promotional or sentimental videos and birthday photo shoots can make a really special and thoughtful gift. Only danger? It can take a lot more time than you think. For me the editing process, especially video, is a bit of a love hate relationship. It frustrates me like crazy, but yet there's something therapeutic about it. You can get lost in it for hours.

Here some work from two dear friends' projects. The first is a video for the very talented Annabelle Gordon. She makes beautiful, whimsical paper-cut artworks. They really have this magic about them.

The second is a shoot and video for my friend Larissa. She's a first time mum and started up a monthly get together support group for fellow mums and bubs called Teeny Greenies. Working with babies was a whole new challenge. Getting them to look at you is tough. At one point I had about four babies all crawling over me trying to grab the camera. I guess it made an appealing "click" noise, plus it's shiny!

Seriously though. Videos and photos, they can make people very happy. It's a gift I'm happy to be able to give.



To see more of Annabelle's work visit https://www.facebook.com/AnnabelleGordonPaperCuts?fref=ts

Photographer under attack!

Those eyes

Teeny Greenies. Visit https://www.facebook.com/TeenyGreenies?fref=ts

Peru Published on The Inertia!

I always get super excited seeing my work on The Inertia. Here's my latest piece on working life in Northern Peru. This was a tricky one for me. Sometimes ethically I have a hard time knowing what to write about, and what to leave out for fear of hurting people or rocking the boat. But at the end of the day I just want to share stories.

So please check it out and tell me what you think :)

http://www.theinertia.com/surf/northern-love-tales-of-peru/

Here are some more behind the scenes photographs from the story